The Right Voice, Not Just the Biggest Following.
A celebrity face buys attention. A trusted creator buys belief. We plan influencer and celebrity partnerships around what your audience actually listens to — then handle the negotiation, contracts, and usage rights so nothing gets left ambiguous.
Six disciplines, one talent desk
Micro & Nano Influencer Campaigns
Smaller, highly engaged creators whose audience trusts their recommendation — often the strongest cost-per-engagement in the whole plan.
Regional Language Creators
Gujarati and other regional-language voices whose local relevance often out-converts a larger national English-language creator.
Celebrity Endorsement & Talent Management
Identification, negotiation, and coordination for endorsement-led campaigns — matched to the brand's category and audience, not just star power.
Product Seeding & Unboxing Campaigns
Sending product ahead of a paid partnership to generate organic, authentic first reactions — often the most credible content a creator produces.
Contract Negotiation & Usage Rights
Deliverables, exclusivity terms, and content usage rights for paid amplification all documented upfront — before any content goes live.
Campaign ROI & Performance Tracking
Trackable links, promo codes, and engagement reporting — so a creator partnership's actual return can be measured, not just estimated.
Talent matched to industry
Three filters, applied in order
Audience Fit
Does the creator's actual following overlap with your target customer — not just the follower count, but who they are.
Engagement Quality
Genuine comments and shares over inflated view counts — we look past the headline number to the audience behind it.
Brand Safety
Past content, tone, and public conduct reviewed before any commitment — protecting the brand from association risk.
Creator content that becomes paid social, not a one-off post.
The strongest-performing creator content is often re-run as paid social advertising — extending its reach well beyond the creator's own following. We plan for this from the start, negotiating amplification rights as part of the original brief.
Talk to a Talent Partnerships Lead
Tell us your product, audience, and budget — we'll shortlist the right mix of creators or talent before any outreach begins.
Frequently asked questions
How do you choose which influencers to work with?
By audience fit and engagement quality, not follower count alone — a smaller, highly engaged regional creator often outperforms a large but disengaged one for the same budget.
Do you manage celebrity endorsements as well as influencers?
Yes — from identification and negotiation through contracting and usage-rights management, celebrity endorsements are handled with the same rigour as influencer partnerships.
Do you handle contracts and usage rights?
Yes — content usage rights, exclusivity terms, and deliverable timelines are all negotiated and documented upfront, so there's no ambiguity once content goes live.
How is influencer campaign performance measured?
Against agreed metrics — reach, engagement rate, click-throughs, or direct sales via trackable links and codes — reported alongside the rest of your campaign data, not in isolation.
Do you work with regional-language creators?
Yes — Gujarati and other regional-language creators are often more effective than national English-language influencers for locally-targeted campaigns, and we maintain relationships across both.